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 Imagine an environment where anything is possible. Where it is ideal for you to live, work, learn and be inspired by leading scientists, researchers and technopreneurs from around the world. Where groundbreaking ideas are born from a stroll in the park and topics are debated over coffee at a sidewalk cafe. Welcome to one-north - a vibrant place in Singapore where the most creative minds come together to shape the future. |
Introduction
one-north is a 200-hectare development located next to Singapore's acclaimed Science Parks and close to the National University of Singapore (NUS), the National University Hospital (NUH), Singapore Polytechnic and Holland Village. These communities mutually benefit from the core development of one-north. Here, collaborations with NUS and NUH are complemented with one-norths work, research, entertainment and recreation facilities.
Concept
one-north is a place where exceptional minds congregate to live, work, relax and learn. These elements are conveniently integrated to provide the ideal lifestyle where one can inspire and be inspired to push the boundaries of knowledge and turn ideas into groundbreaking innovations.
 one-north is designed to stimulate your senses as well as your imagination. Green spaces, mature trees and winding roads have been preserved to allow pause for thought and quiet contemplation in the midst of technology and commerce. Black and white colonial buildings and other heritage sites now take their place proudly alongside striking new developments, lending contrast, character and a sense of continuity to the environment.
 Youthful and dynamic, today's technology leaders should live near their work and relax when it suits them. one-north offers a conducive environment for this new generation, a place where homes, offices, parks, playgrounds and commerce are mixed into a vibrant social melting pot. Whether its a stroll to work or meeting a friend for lunch, this place is always pulsating, never dull and never short of ideas.
Branding
Identity
The core principle of our identity is constant change. This principle drives the elements of surprise and inspiration into how we communicate and reflects the aspirations and values of our brand.
What Our Logo Means
one-north has positive connotations to new, first, winning and leading. This unique name represents where Singapore is in the world - one degree north of the equator. The direct and expressive interpretation in Chinese of one-north is translated as "the only one". Its phonetic pronunciation is "Wei Yi".
The Three Spaces of one-north represent:
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. Real Space - the physical location and resources of one-north. |
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. Virtual Space - the community, state-of-the-art connectivity between people, organisations and the world. |
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. Imaginative Space - the limitless possibilities and opportunities of the human imagination and endeavours. |
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